Case Studies

A brief case study of a recent project with iX Europe.

Recently absorbed by Equinix, the data recovery giant, this was a fixed situation role-play project in Munich aimed at getting Americans and Europeans to understand and relate through real-time role-play in which participants were asked to play buyer and seller across carefully matched personality types.

Once again, this type of delivery, though it has agreed objectives and works from analytical principles, is in fact happening so fast and so creatively that it takes an experienced extrovert with a lot of EQ to hold the space, anticipate and circumvent issues and bring participants safely through a journey of courage in which them allow themselves some vulnerability.

The impact is electric.

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